The H&M with Maison Martin Margiela Commercial is Here

The H&M with Maison Martin Margiela collection branding is expected to be made public on the retailer’s website come tomorrow, November 8^th. But chances are if you're waiting in anticipation for the collection’s arrival in stores next Thursday, then you’ve already seen much of the leaked campaign imagery online. Well, now’s your chance to see that same imagery in motion with the release of the television commercial for the label.

The advertisement features models wearing pieces from the collection while performing abstract dance moves on the streets of Paris. The performances echo a similar choreographed dance routine that was presented by H&M a couple of weeks ago for the 105-piece collection at a launch event in New York. What’s the meaning behind all the dancing in this fashion film? We’re not sure, but it seems as if H&M has left it open for viewers’ interpretation.    

Authored by John Ibbitson

Image from KENTON magazine