Couture-Crazed Customers: The 3.1 Phillip Lim for Target Collection Flies Off the Shelves in Mere Seconds

THE BRUNETTES joined the queue, which had some fashionistas camping out as early as 4am in the morning, at the East York location of Target in Toronto last Sunday in an attempt to score some of their favourite pieces from the launch of the 3.1 Phillip Lim for Target collection. 

When the doors opened at 8am, a line of couture-crazed customers bustled their way into the store—in a somewhat orderly fashion—to see if they could get their hands on some of the collection’s most covetable pieces, namely, a selection of bags with design references to Lim’s Pashli purse models.

An inevitable fashion frenzy broke out, with some customers prepared to fight for the bourgeois-on-a-budget handbags, causing some clothing casualties in the process, like this beautiful, blue number pictured above that seemed to fall to the floor in slow motion before eventually meeting its demise from a stampede of foot traffic.

Although the extremely limited Phillip Lim for Target collection flew off the shelves in a matter of seconds, THE BRUNETTES were able to score some pieces from the line, making the overall experience one of the most exciting shopping adventures we have had to date.

Authored by John Ibbitson

Images from THE BRUNETTES’ own collection *images from THE BRUNETTES’ collection not to be used without providing a source link to this posting