Less than two weeks ago, while THE BRUNETTES were busy observing the Spring/Summer runways of World MasterCard Toronto Fashion Week, major retailer H&M held an exclusive event in New York City’s financial district for its upcoming launch of the Maison Martin Margiela with H&M collaboration. The exclusive event was attended by models, celebrities and fashion personalities who were all given the opportunity to pre-shop the line before it hits stores on November 15th, while A-listers such as Julianne Moore, Kanye West, Sarah Jessica Parker, Selma Blair, Alan Cumming, and Mena Suvari arrived to the soirée in complete looks from the collection.
The party itself was thrown in an abandoned building that, unlike the beautiful statement pieces of H&M’s Margiela collection, was a little worse for wear. The setting provided the perfect backdrop however for the avant-garde aesthetic that Margiela’s clothing is famously known for. The line was presented to guests by means of interpretative dance against a backdrop of surreal art installations rather than on a catwalk. One observer commented on the transformation of the building as like being in a wonderful dream sequence.
Although THE BRUNETTES may not have been on the guest list for this fashion fiesta, we can’t hold back our excitement regarding our invitation to the Toronto version of this event happening the evening before the label’s launch.
Authored by John Ibbitson
Images from H&M