Fresh Footballer Fundies: The David Beckham Bodywear Collection for H&M Goes into Overtime

  

Launching today online and at well over 2000 H&M locations worldwide, comes the latest in the David Beckham Bodywear line. This Autumn update to the collection sees new additions to the range, expanding the line to include new, casual pieces that can be worn anytime rather than just as undergarments.

18 months of research brought about a fresh change to David Beckham Bodywear, giving it an ever-so-cool look inspired by old East London and a fit that promises to be as comfortable as it is stylish.

Raglan-sleeve tops, jersey joggers, and tanks with contrast details are just a few of the additional pieces that can be seen modeled by Beckham in the new campaign, which just happens to be set in a traditional locker room.

Authored by John Ibbitson

Images from The Fashionisto

Celeb Offspring Models: More Romeo Beckham for Burberry Prorsum Spring/Summer 2013

Following in his parents' fashionable footsteps, Victoria and David Beckham's son, Romeo, stars in this new set of images from the Burberry Prorsum Spring/Summer 2013 campaign. After releasing a set of ads with the young star earlier this year, the iconic British label adds to their campaign with this show-stopping image series.

Starring alongside top models Edie Campbell, Charlotte Wiggins, Alex Dunstan and Charlie France, Romeo Beckham fronts Burberry's latest campaign following his father's latest collaboration with retail giant H&M.

Authored by Jana Pijak 

Images from Design Scene

Soccer Star-Endorsed Skivvies: Guy Ritchie Directs David Beckham Bodywear Ad for H&M

  

Arriving just in time for Valentine’s Day, British director Guy Ritchie creates a cheeky campaign for the latest offering from the David Beckham Bodywear line at H&M.

The short fashion film sees Beckham running around a suburb of Beverly Hills in nothing but his skivvies after his clothing is accidentally stolen from him through a comedic streak of bad luck.

All of Guy Ritchie’s signature trademarks are brilliantly brought to the short film; fast-paced action, a hip soundtrack (with music from Foster The People), referential comedy, and a Cool Britannia style differentiate this cinematic campaign for H&M with a steamy narrative and an even hotter leading man. 

Authored by John Ibbitson

Images from H&M

Romeo Beckham Lands Burberry's Spring/Summer 2013 Campaign

Victoria and David Beckham's second oldest son Romeo is stealing his parents' spotlight after landing a modelling gig for Burberry's Spring/Summer 2013 ad campaign. The Spice Girl and soccer star's offspring is captured alongside top models that include Edie Campbell, Cara Delavingne and Charlie France in an advertorial by famed fashion photographer Mario Testino.

Whether sporting the iconic British label's signature checked trench or their vibrant metallic pieces, Romeo Beckham proves that star quality runs in the family.

Authored by Jana Pijak

Images from Flare Magazine and Twitter