Inspired by its very own special
collection of Olympic Winter Games uniforms, designed by H&M with the
partnership of the Swedish Winter Olympic team, H&M recently unveiled its
‘Go Gold’ activewear line, which is currently available in participating stores
while quantities last.
The uber-stylish capsule
collection features monochromatic and colour-soaked pieces, for both women and
men, that are engineered with winter-sport activities in mind, but that also
balance function with fashion.
Slim silhouettes, bold patterns,
directional lines, and crisp cuts, along with fast-drying fabrics, reversible
designs, breathable materials, and lightweight down-fills, let sporty fashionistas—and
fashionistos—join in on the excitement of the 2014 Olympic Winter Games in
Sochi, while staying fit and taking home their own gold medal for best dressed.
Authored by John Ibbitson
Images from H&M
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