THE BRUNETTES @ the Moda:ko Launch Event

Moda:ko, the name of the uber-chic, Canadian-crafted iPad and MacBook accessory label, is a conflation of the Italian word for fashion and the Japanese one for child, meaning children of fashion.

Designed by Kelly Ho Chia Lee, the brand currently features cases for Apple tablets and laptop computers that come in a stylish range of iconic textiles, like houndstooth, tartan, and seersucker just to name a few, that are sourced globally from different countries famous for the manufacturing of quality materials.

Tailored in Canada, the line is made up of two collections. The Uptown collection combines the look of  a high-end bag with the protective function of a computer case, while the Downtown collection focuses on a range of cases that incorporate bold prints and fun pops of colour in a variety of stylish options for both women and men.

Having the opportunity to preview the Moda:ko collection last night, and each taking home a Moda:ko case as a gift, THE BRUNETTES can assure you that this is a Canadian label worthy of your attention. Combining fashion, function, and quality into an accessory range for computers is no easy feat, but then making that range so luxe that pieces from it can double as designer handbags is a testament to the ingenuity and creativity behind the founders of Moda:ko.

Authored by John Ibbitson

Images from THE BRUNETTES’ own collection *images from THE BRUNETTES’ collection not to be used without providing a source link to this posting

Exclusive Expedition Gear Launches: THE BRUNETTES Attend the Fjällräven Fall/Winter 2014 Press Preview

Sharing its story with the Canadian press for the first time, THE BRUNETTES were among a select group of media invited to attend the Fjällräven Fall/Winter 2014 press preview held last night in the Ballroom at the Gladstone Hotel. 

The rainy, spring evening provided for the perfect night to head indoors and learn about fashionable, waterproof and water-resistant outerwear that is sure to keep even the most experienced mountain trekkers warm and cozy when out for long hours in the cold. 

Teaching us all about Fjällräven's unique brand story and heritage—in addition to giving a demonstration on how a simple bar of wax can help preserve, protect, and keep moisture from absorbing into clothing—Nathan Dopp, Fjällräven's VP of Sales and Marketing for North America, demonstrated why Fjällräven's approach to outerwear is superior to that of its competitors. 

Innovative fabrics, wax coatings, bold colours, down-filled pieces, and affordable price points are just some of the trademarks of Fjällräven's sporty, yet stylish outerwear, accessories, and expedition gear that make the line a hip alternative to those who may be suffering from Canada Goose fatigue.

The brand, whose name translates from Swedish to mean arctic fox and is also used as an expression to describe sharply dressed individuals, has a long history in producing outwear with roots that date back to 1960s Sweden, while the company's Kånken knapsack has been loved by children and adults worldwide for decades.

Although Fjällräven has already been available to the Canadian market through independent retailers, the press preview wasn't only showcasing the brand's future collections; it was also celebrating the establishment of its first store in Canada, which opened in Vancouver earlier this season. 

Authored by John Ibbitson

Images from THE BRUNETTES’ own collection *images from THE BRUNETTES’ collection not to be used without providing a source link to this posting