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Tuesday, January 21, 2014

Luxe Olympic-Inspired Activewear: The ‘Go Gold’ Collection from H&M Honours Sochi 2014

Inspired by its very own special collection of Olympic Winter Games uniforms, designed by H&M with the partnership of the Swedish Winter Olympic team, H&M recently unveiled its ‘Go Gold’ activewear line, which is currently available in participating stores while quantities last.

The uber-stylish capsule collection features monochromatic and colour-soaked pieces, for both women and men, that are engineered with winter-sport activities in mind, but that also balance function with fashion.

Slim silhouettes, bold patterns, directional lines, and crisp cuts, along with fast-drying fabrics, reversible designs, breathable materials, and lightweight down-fills, let sporty fashionistas—and fashionistos—join in on the excitement of the 2014 Olympic Winter Games in Sochi, while staying fit and taking home their own gold medal for best dressed.

Authored by John Ibbitson

Images from H&M

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