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Thursday, February 7, 2013

Soccer Star-Endorsed Skivvies: Guy Ritchie Directs David Beckham Bodywear Ad for H&M


Arriving just in time for Valentine’s Day, British director Guy Ritchie creates a cheeky campaign for the latest offering from the David Beckham Bodywear line at H&M.

The short fashion film sees Beckham running around a suburb of Beverly Hills in nothing but his skivvies after his clothing is accidentally stolen from him through a comedic streak of bad luck.

All of Guy Ritchie’s signature trademarks are brilliantly brought to the short film; fast-paced action, a hip soundtrack (with music from Foster The People), referential comedy, and a Cool Britannia style differentiate this cinematic campaign for H&M with a steamy narrative and an even hotter leading man. 

Authored by John Ibbitson

Images from H&M

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