H&M is set to launch a new, innovative capsule collection on March 7th, 2013 that will combine a hip streetwear esthetic with active apparel in collaboration with a relatively young London-based company, Brick Lane Bikes.
Brick Lane Bikes specializes in manufacturing custom-built cycles for its customers and, like H&M, brings the latest styles, in-colors, and trends to its products. The collection is being created by H&M and tested by Brick Lane Bikes to make sure that the clothing not only looks good on and off the vélo, but that it also performs the extra function of making cycling easier on the rider. The 11-piece collection will be designed with sustainable fabrics, making it just as friendly for the environment as going for a romantic ride on a bicycle built for two.
Authored by John Ibbitson
Images from H&M