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Saturday, April 26, 2014

THE BRUNETTES Attend Laura Siegel's Project Eleven27 Launch at Soho House Toronto

Always encouraging the public to think about where and how the clothing they shop for is made, designer Laura Siegel held an event on April 24, 2014 at Soho House Toronto to kick off the inception of her Project Eleven27 conscious-fashion cause. 

Created to remind those of the many who lost their lives in the Bangladesh factory collapse, which manufactured garments for some of the industry's most recognizable, fast-fashion brands, Project Eleven27 commemorated the lives of the hundreds of workers involved in the tragedy.

Selected members of the media were invited to come out and show their support for the cause by purchasing one of 1,127 limited-edition Laura Siegel scarves (one scarf for every life lost), which were handwoven by local artisans in Kutch, India with ethical work practices like fair wages and safe workplace environments. 

The scarves were crafted using recycled sarees as part of Siegel's commitment to the environment. Select pieces from her line were also up for grabs, with 40% of the event's sales being donated to Sreepur Village; a charitable organization that assists Bangladeshi mothers and children in need.

Presented on the one year remembrance of the Bangladesh factory tragedy, the Project Eleven27 launch, as well as many other of Laura Siegel's initiatives to promote an ethical fashion revolution, serves as an important reminder to  designers, retailers, and consumers that the tag sewn on the inside of a shirt tells us more about that garment than just how it needs to be cared for.

Authored by John Ibbitson

Images from THE BRUNETTES’ own collection *images from THE BRUNETTES’ collection not to be used without providing a source link to this posting 

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