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Wednesday, July 10, 2013

Outlandish Outerwear Collaborations: The K-WAY X Versus Collection Brings Luxury to a Canadian Classic

Luxury label Versace has produced some of the most interesting fashion collaborations over the past year and a half, democratizing the brand ever so slightly and making it more accessible to the everyday customer. But, it's the label's latest collaboration between its youth-focused line, Versus, and Canadian outerwear brand K-WAY that is perhaps Versace's most surprising to date.

Although Versus isn't the first designer label to partner with K-WAY (you can currently purchase a Marc Jacobs version of the K-WAY on the company's website), the two brands both have a street-style aesthetic that makes them a fitting match for each other.

The Versus K-WAY collection consists of a reversible windbreaker, which sports the iconic Opt Art print on one side and is black on the other, and of an iPad cover in a complementing design. Both products are co-branded with the Versus and K-WAY logos and are available for purchase on the Versace website.

Authored by John Ibbitson

Images from Complex Magazine

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