The first campaign imagery for the Maison Martin Margiela for H&M collection has been officially, or unofficially, released and already has us saying, "Remember, remember, the 15th of November."
The ad campaign was lensed by photographer and artist Sam Taylor-Johnson, who also filmed a commercial for the collection which is slated to air on television a week prior to the label's in-store debut, in the romantically urban surrounds of Paris. With H&M's most recent collaboration with Anna Dello Russo being such a huge success, and emptying out all of our wallets last week, we can only speculate how the Maison Martin Margiela for H&M collection will fare.
Authored by John Ibbitson
Images from Fashion Nights